Programme
Wednesday, September 30
19:30|
Welcome Reception:
Palacio de los Duques de Pastrana – Calle de las Platerías, 2, Madrid
Thursday, October 1
Strategic Session
Hotel Meliá Princesa – Calle de la Princesa, 27, Madrid
The New Playing Field
Geopolitics, Economics, and Artificial Intelligence
The environment in which businesses operate is changing at an unprecedented pace. Geopolitics, economics, and artificial intelligence are no longer isolated issues, but factors that directly shape the strategic decisions of any organization.
For this reason, the ENTRE program brings together three leading experts to offer complementary perspectives on the major challenges that will define the future of the market.
Three presentations, three perspectives, a final discussion to connect all the key takeaways.
9:20|
Attendee Registration and Networking Coffee
.
9:50|
The event is hosted by Belén Carreño, a financial journalist
Opening of the Meeting and Welcome
10:00|
The Global Geopolitical “Disorder”
- Federico Steinberg, Príncipe de Asturias Chair at Georgetown University and Principal Research Fellow at the Elcano Royal Institute
Federico Steinberg will analyze how shifts in US foreign and economic policy are redefining global geopolitics. He will explore the impact of the Trump Administration’s policies on the future of the international liberal order, transatlantic relations, the US-China rivalry—particularly in the areas of technology and security—the conflicts in Ukraine and the Middle East, and the new balance of power among major global players. Additionally, he will address how the European Union is navigating this new world characterized by neo-imperialism, protectionism, and emerging economic and financial risks.
10:50|
The Economic Keys to the New World Order
A conversation with…
- Álvaro Sanmartín, Former Director General for Macroeconomic Analysis at the Ministry of Economy and co-CEO of CIRCULAR
- A conversation with Belén Carreño
Through an engaging conversation, Álvaro Sanmartín will analyze the key trends set to shape the global economy in the coming years. He will address critical issues such as growth, inflation, financial markets, monetary policy, and emerging economic risks, offering a clear and rigorous perspective to help make sense of an increasingly complex environment.
11:30|
Networking Breakfast
12:00|
AI: From Promise to Competitive Advantage
- Richard Benjamins, Former Chief Responsible AI Officer at Telefónica and CEO of OdiseIA
Richard Benjamins will analyze how organizations can integrate AI into their business strategies, identify high-value initiatives, and make informed decisions in a fast-paced technological landscape. Drawing on his experience with leading corporations and international organizations such as UNESCO, the World Economic Forum, and the European Union, he will offer a practical and strategic vision on how to turn artificial intelligence into a sustainable competitive advantage—because AI is no longer the future; it is a strategic decision today.
12:50|
A Dialogue to Connect the Ideas
- Federico Steinberg · Álvaro Sanmartín · Richard Benjamins
- Moderator: Susana Pérez, directora general de INESE
Great changes do not happen in isolation. Shifts in the geopolitical landscape shape the economy. The economy, in turn, influences business decisions. And artificial intelligence redefines how organizations compete and create value.
To close the event, the three speakers will engage in an open panel discussion to share perspectives, debate shared challenges, and answer questions from the audience.
13:30|
Networking Drinks
14:30|
End of the Event
Sponsors
